SWOT ANALYSIS
STRENGTHS
-Strong brand name
- Large land resources
*Existence of a powerful technical basis and building firms.
-Ecologically clean environment
*100 km of a virgin beach
-Historical diligence
*Initiative of local municipal authorities, arranged cultural-educational network and possibilities of development .
-Superior product performance vs. competitors
-Right product, quality and reliability
-Highly skilled work force
-High budget and enough money for business.
WEAKNESSES
-Bad transportation with the port
*Bad organizational of inter modality (connection between transport system)
-Not yet gone public fully
OPPORTUNITIES
-Could expand to overseas
-Could seek better supplier deals
-Opportunities for training and retraining
-Opportunities to obtain information using information technology
THREATS
-Competitions with other group of companies which is also composed of hotels, resorts and travel agency
2nd QUARTERLY PLAN
-To have an airline company
-To expand in different countries
-Upgrading all the facilities of our hotel and resorts
-We are also planning to offer special promos in our hotel, resort and travel agency with an affordable price for the public to afford upgrade.
-We will also upgrade our loyalty program that will now give a 25% discount to all of our loyal guests in our hotels, resorts and travel agency.
